Sample roast

A real roast looks like this.

We ran it on a generic AI SaaS homepage. Here is the verdict, unedited.

D- overall
roast.txt14 issues / 5 that matter

01 Hero. I read your headline twice and still cannot tell what you sell. "Reimagine your workflow" describes 9,000 products. Say the literal thing you do.

02 CTA. Three buttons above the fold, all grey, all equal weight. The eye has nowhere to go. Pick one action, make it loud, kill the rest.

03 Proof. "Trusted by teams everywhere" with no logos is worse than no claim. Show three real names or delete the sentence.

04 Copy. 280 words before a single concrete benefit. A buyer decides in 8 seconds. You are spending them on adjectives.

05 Design. Purple gradient, glass cards, a 3-column feature row. This is the default. Default is invisible. Nothing here is yours.

Now do yours.

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